Jason is renowned for creating safe, effective, and natural personal care products since 1959. PowerSmile Whitening Toothpaste Fluoride Free Peppermint is specially formulated to give you a dazzling smile with a refreshing, natural approach to oral care. Strengthens teeth and gums Cleanses and freshens breath Prevents build-up of tartar Bamboo powder polishes stains to reveal whiter teeth Protects against tooth decay Free from fluoride, gluten, and artificial sweeteners Certified vegetarian, vegan, cruelty-free, and paraben and phthalate-free Earth-friendly and biodegradable formulation 100% recyclable packaging Experience the natural way to a brighter smile with Jason's PowerSmile Whitening Toothpaste, providing effective oral care without harsh chemicals.