Top 10 Food Trends for 2023

Earlier this month, Whole Foods Market’s Trends Council unveiled their top 10 anticipated food trends for 2023 in the retailer’s eighth-annual Trends predictions. Yaupon-infused beverages, produce packed pastas, repurposed pulp and climate-conscious callouts are among the food trends expected to rise in popularity in the next year. Fortunately, some of these items you can try on Martie now, without paying Whole Foods prices! Check it out!

Top 10 Food Trends for 2023

Photo credits: Whole Foods


1. New Brew: Yaupon
Yaupon is a holly bush found in the southeastern United States and happens to be North America’s only known native caffeinated plant. Indigenous Americans brewed it into herbal tea and prepared it as a “black drink” consumed during purification rituals. With its mild, earthy flavor and unique benefits, yaupon has become increasingly popular—in Austin, home of Whole Foods Market headquarters, bartenders are even experimenting with yaupon on cocktail menus.

Try it from Martie: Ok, so while we don't have any Yaupon on the site right now, keep checking back - our buyers are hunting down the deals as we speak!

2. Pulp with Purpose
One in three consumers uses a nondairy milk alternative at least once a week according to a recent poll from Morning Consult. But what about the often-wasted by-products of their production? TikTok creators are exploring ways to use leftover nut and oat pulp at home, and we’re now seeing an influx of brands begin to innovate in the space too. By upcycling by-products like oat, soy and almond pulp, brands are creating new products for the modern baker — think alternative flours, baking mixes and ready-to-eat sweets.

Try it from Martie: We love this upcycled Barley Milk from Take Two! Get it today for 53% off!

3. Produce Meets Pasta
First it was chickpea pasta, then cauliflower gnocchi. And who could forget zoodles? Now there’s a new crop of plant-based pasta alternatives to help us all up our veggie and fruit intake, with ingredients like spaghetti squash, hearts of palm and even green bananas. Whether you’re looking for a special diet substitute, a way to incorporate more produce into your diet, or simply want to try something new—these new plant-powered pasta alternatives offer something for everyone.

Try it from Martie: We play a lot in this category :)


4. The Great Date
In spring 2022, dates went viral on TikTok when a creator shared a Snickers-like recipe using the fruit. But the craze for dates isn’t new—they’ve been cultivated and enjoyed since the days of ancient Mesopotamia. Now, thousands of years later, the dehydrated fruit often referred to as “nature’s candy” is having a major renaissance as a sweetener—not only for at-home bakers, but also in the form of pastes and syrups, and hidden in everything from ketchup to overnight oats. With a classic caramel note we can all get behind, dates are having their moment.

Try it from Martie: If you've been with us for awhile, you'll know that we are constantly bringing in Joolies dates, one of our favorite brands. We'll keep you posted on when we have more in stock, in the meantime, read our interview with Joolies!


5. A Poultry Revolution
More and more consumers believe chickens should be able to act like chickens, so they’re prioritizing welfare when shopping for both poultry and eggs. Global Animal Partnership (G.A.P.) is implementing a new initiative, The Better Chicken Project, to help improve the birds’ lives as well as the quality of the chicken we eat. Additionally, animal welfare is continuing to trend in chicken eggs, and we are here for it. Egg producers in the dairy case at Whole Foods Market are stretching beyond our better-than-cage-free Animal Welfare Standards for Laying Hens, with even more focus on outdoor time.

Try it from Martie: You probably already know this, but Martie only sells non-perishable, shelf-stable goods. It's what helps us to keep our deals so good for you! But ok, we are here for this poultry revolution. Bring it on :)

Photo Credit:

6. Help From Kelp
In its original form, kelp can absorb carbon in the atmosphere, making kelp farming more important than ever in the age of climate consciousness. Kelp grows quickly, doesn’t require freshwater or added nutrients, and is nutritious and versatile in food products—we’re seeing it in noodles, chips, fish-free “fish” sauce and beyond. As consumers seek out alternative ingredients and experiment with new flavors, kelp-inspired foods are gaining popularity.

Try it at Martie: Yes! Hit up our seaweed collection, here

7. Climate-Conscious Callouts
Climate consciousness is more relevant than ever, and as a result, brands are working to improve the impact of food and beverage production. Across our aisles, products are taking to their labels to talk about sustainability efforts in a time when consumers expect brands and retailers to do more related to carbon and climate. At Whole Foods Market, we have a team of experts who take the lead on setting our rigorous Quality Standards, providing guidance around this ever-evolving topic to help customers have confidence in what they see on product labels.

Try it at Martie: The poster child for climate-conscious, Moonshot Snacks! We are so proud to have been carrying Moonshot since we first started. Get them at Martie for 42% less, here.

Moonshot Snacks at Martie

8. Retro Remix
Mac and cheese, pizza bites, classic old-school cereals and more—we all crave the occasional comfort of a meal from our childhood. According to Mintel Global Consumer research, 73% of U.S. consumers enjoy things that remind them of their past, setting the stage for these nostalgic treats to go mainstream. The twist? Retro products are being reinvented with consideration for the wellness-conscious customer, creating the ultimate mash-up of throwback indulgences with better ingredients and special diets in mind.

Try it at Martie: We LOVE Mac and Cheese. And we love it even more when it's healthy, gmo free, name it. While our stock rotates daily, get your hands on Upton's Naturals Cheesy Mac, for 42% off!

9. Only the Finest for Fido
More than 23 million American households adopted a pet during the pandemic, according to the ASPCA. Now, with a return to the office for many pet parents, a focus on Fido’s wellness and palate is more important than ever. Pet supplements like bone broth have exploded onto the scene, and pet food recipes are dialing up the deliciousness. Plus, all pet food and supplements at Whole Foods Market are required to meet our industry-leading Quality Standards for ingredients, making well-being easy for our furry friends.

Shameless Pet Snacks

Try it at Martie: We love Fido, and we love upcycled. At Martie, we combine the two! Save on Shameless Pet Snacks, and the full pet category, here!

Avocado Oil Craze

10. Avocado Oil Craze
A staple on our shelves for years, avocado oil is finally going mainstream in packaged products across the board. It has some big positive attributes—including high oleic fatty acid content and a high smoke point—to thank for its popularity. Taking the place of other oils like canola and safflower oil in snacks, mayonnaise, ready-to-eat meals and more, avocado oil is sure to stick around.

Try it at Martie: We've had so many avocado oil products come and go, from your favorite brands like Boulder and Kettle, plus show stoppers like Primal Kitchen

Plus, find more brands you love at Martie like Siete, Boulder, Solely, Milk Bar Cookies, Natreve, Pop & Bottle, Annie's, Simple Mills and hundreds more, over at!

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