Due to enthusiastic and loyal support of coffee lovers from around the world, Lion's reputation for an incredibly smooth rich taste has spread far and wide. Because of this our cheery red bags are shipped all across the seven seas.  Always start with fresh, cool water for your automatic coffee maker. For great tasting coffee add one tablespoon of ground coffee for every six ounces of cool water. If you like your coffee stronger, add a little more coffee or a little less water. The smoothest coffee comes when you grind coffee slightly coarser and use a larger portion of grounds. Drink coffee right away or keep your coffee fresh in an insulated carafe or thermos. Coffee can stay fresh in a quality thermos up to three hours.