Beyond the label with Erica Liu Williams, founder of gr8nola

Join us as we go beyond the label with food brands that we love at Martie. Today, we chat with Erica Liu Williams, founder of gr8nola, the crazy delicious superfood granola brand! With no Inflammatory oils, no refined sugar, and absolutely no BS, Erica is building a brand endorsed by celebrities like Nigel Barker and Halle Berry, approved and recommended by top dietitians and fitness experts, and of course, loved by normal people like you and me!

Grab your gr8nola from Martie, and read on!

Erica Liu Williams of gr8nola

What is the motivation behind gr8nola? 

I came up with the idea for gr8nola when I was craving a tasty, yet healthy snack during a post-Super Bowl "cleanse" my hubby and I do each year. Stuck with few options that weren't loaded with refined sugars and inflammatory oils, I created my own granola recipe using only clean ingredients and superfoods. My granola was so good that I created a side business in 2013, selling it at my local farmers market while working full time in the tech industry. After nearly five years of side hustling, I finally left my 10-year tech career to pursue gr8nola full time with the mission of helping others eat, feel and do gr8 through clean snacking!

gr8nola image taken by @laurenlcarnes

gr8nola image taken by @laurenlcarnes


Let’s talk superfoods! What are they, and why do you love them?

Simply put, superfoods are nutritionally dense foods.They are usually high in vitamins, minerals and antioxidants, and we love them because they support a healthy lifestyle! For example, a superfood like cacao may have mood boosting properties while superfoods as simple as almonds may promote heart health. 

What’s the best way to enjoy gr8nola?

There’s so many fun and creative ways to eat gr8nola, but my favorite is simple: with yogurt and fruit (it’s time saving and most practical for everyday). Here is my favorite Strawberry Shortcake Parfait recipe



gr8nola parfait


What’s in the pipeline next for gr8nola?

Not super fancy, but we’re extremely focused on streamlining our logistics. As we know COVID has been challenging from a supply chain perspective and there’s a lot that goes on behind the scenes to make sure we’re always delivering gr8ness to our customers as quickly and with the highest and consistent quality, always. In addition, we’re excited to get gr8nola out to the masses by partnering with more retailers and e-tailers!

Erica Liu Williams of gr8nola

Why is working with Martie important to gr8nola?

As I mentioned earlier, there are a lot of invisible challenges that customers don’t realize when it comes to supply chain and operational efficiencies, which can lead to food waste, high prices, excess packaging, etc. Combatting these issues, especially as it relates to food waste, is something I’m very passionate about and it’s an honor to partner with a woman-owned company like Martie whose mission is to solve this together with a community of like-minded brands.

gr8nola, at Martie

Save up to 70% on gr8nola, only at Martie, here!

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