We’re so excited to learn more about your journey building Antidote!
Martie: What’s the mission behind Antidote?
Antidote’s mission is to feed your superpowers, to magnify your moments and to save your day when things don’t go its way. I started Antidote in 2010 to bring you world class super chocolate to aid any emotional afflictions with nourishment and remarkable flavor fusions!
Antidote is exquisite chocolate crafted with unique flavors and harnessing the superfood power of cacao. High in cacao and low in sugar, it naturally boosts your energy, mood, and well-being. Ethically made with premium, direct trade, lead-free cacao.
I hope Antidote can be like a friend in times of need. ❤️ I hope it makes you smile when times are hard. 😊 I hope it gives you energy and drive. 💪 I hope it leaves you nourished and mesmerized. 🤩
Martie: Tell us about your roots, and what Chocolate plays in it?
Growing up in a restaurant and small agriculture next to it in Austria’s countryside, my mom would cook fresh lunch every day for the six of us plus, there was always more for friends, guests, etc. She is a master with soups, fish, meat dishes, cakes, and desserts from Apfelstrudel to Sacher Torte. – In fact the best chocolate cake and if my friends wanted the recipe, there was none. If she would make a cake according to a recipe she would always take off half of the sugar something I incorporated in Antidote: Lots of flavor, little sugar.
Martie: What's behind the name, and what should people know about Antidote
A serendipitous text message calling for an Antidote prompted me to create a true mood boosting super chocolate that is loaded with exquisite and antioxidant filled cacao and real flavor toppings.
I was texting with a friend, apologizing for being moody and he responded: “Don’t worry I’ll make you an antidote to that”. It triggered me and I thought, wow, that would be great if such an Antidote to moods and blues would exist. I was thinking that evening what shape or form such an Antidote could be. It kept me thinking over night and next morning I woke up and thought Chocolate is the Antidote. Not just chocolate. A super chocolate called Antidote.
A nine-month quest to invent a new type of chocolate followed, with the ultimate goal of making a chocolate bar that feels more like a food rather than a sweet treat. Capitalizing on cacao’s reputation as an antioxidant-packed superfood, I aimed to create a chocolate bar nutritiously dense to supply energy and stamina for people through their busy day and to be an Antidote for whatever comes in their way.
Martie: What has been your biggest “aha” moment when building Antidote?
There is such a moment every week. To make good chocolate is very complex as running a business is. I have a long list of things that I need to tackle next. It has been a process of improvement and refinement since almost 15 years.
Martie: What’s next for Antidote?
We are still a fairly small company. This year is really about expanding its reach and for more people to find it in stores and online.
Martie: Why is working with Martie important to Antidote?
Sometimes we just have overstock for perfectly great chocolate and it’s great to have a partner like Martie to sell through an outlet with style and care and that represents the brand in a beautiful way.
Discover Antidote for a limited time, at Martie, here!
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